Introduction to Video Marketing and AI for Real Estate Brokers
Resource links: VIDEO APPS
ANIMOTO
Animoto is easily one of the most popular real estate video apps on this list. The app lets you create high quality, dynamic slideshow videos in a matter of minutes with hundreds of video styles and a growing library of licensed songs. To create a video, simply add photos and video clips from your camera roll, iCloud or Facebook account. Next, select a video style and add music, titles and captions before doing some final edits. Once you’re happy with the preview, you can produce and share your video straight from the app. While the Animoto app is free, you can upgrade to a paid subscription for additional features like HD video, extended video length and access to their powerful desktop app. Here are some more ideas on how to use Animoto for real estate. Animoto is available on iOS and Android.
BIGVU
From writing down and practicing your script to recording and editing video to rolling it out on the platform of your choosing, you won’t need any other video application.
You can perform all of these activities from within BIGVU itself.
And that’s what Realtors love the most about our application.
Features:
Teleprompter
Auto Captions
Style Video
Composer
Trimming
Share on social media in one click
Replace green screen
Video landing page.
Imagine being able to add your brand’s logo to your videos from within a video platform – we allow our users to do that.
Interesting fact – over 67% of overall video editing processes on BIGVU included real estate brokers adding their personal logo to the videos.
BITEABLE
As a real estate agent, Biteable is the perfect video editing app to create short clippings that will go up on your social media. The app significantly shortens the time needed to create videos, helping users create professional ones and also allows one to add music that perfectly syncs in with the video.
Pros
- Biteable’s animation is top-notch to create cartoons, commercials, advertisements, and presentations using customizable templates.
- It allows businesses to use personalized watermarks and built-in clips to create HD visuals.
- The video app allows multiple users in your real estate team to collaborate across projects using a centralized dashboard.
Cons
- The app’s trial version comes with a watermark and their paid plans start at $19.
- Biteable does not have an option for square format Instagram videos.
BOMB BOMB
Bomb Bomb is a video marketing app that is primarily used for you to send VIDEO EMAIL and MESSAGES to your clients that provide a human touch by putting a face and voice to your name/brand.
Outreach strategy:
- Increase replies and responses when prospecting
- Help keep prospects engaged throughout your inbound lead responses
- Realign and re-engage with unresponsive leads
Nurture strategy:
- Stay top-of-mind: Remain present and helpful
- Increase meetings and attendance
- Helps maintain momentum
- Provides clarity. Example: You answer the client’s questions in the form of a video.
- Happy Birthday, or Happy Anniversary of the purchase of your home quick video
CAP CUT
Free, all-in-one video editing app. Speech-to-text generates high-accuracy captions to boost your editing efficiency. Background removal tool replaces the background with an uploaded image or changes the background color. You can also resize the aspect ratio of the video, add color, images, or blur effects of your background.
CANVA
Canva is a popular name when it comes to photo editing tools. Its free video maker is great and allows you to create professional videos with absolutely no experience in video editing.
Pros
- Canva’s library is packed with thousands of templates, animated graphics, stock videos, and music for videos.
- It allows videos to be downloaded without watermarks.
- Canva allows your videos to be shared with others using the app
- Useful for removing backgrounds, creating graphics and adding text to images.
Cons
- Canva has some handy features under paid subscription, such as resizing the project you are working on to a different dimension but this is missing from the free version.
- The video app lacks an autosave option. So if you forget to save your work as a copy, it will alter the original version.
FILMIC PRO
Filmic Pro is a lightweight video editor that’s easy to use and is ideal for beginners who want to edit videos on their phones or tablets. The app is free, with in-app purchases. If you want to upgrade from the free to the pro version, you’ll need to pay $9.99 (other options available). Features and tools include trimming, cropping, adding titles and effects, filters, transitions, audio mixer and more; and support for exporting videos to YouTube or Facebook Live
Filmic Pro Pros
- Free to download and use, with no registration required.
- Unlimited storage capacity for all your videos
- Multiple quality levels available: good, best or best quality.
- Automatic uploads to YouTube, Vimeo and Facebook.
Filmic Pro Cons
- You have to be prepared to spend a lot of time learning how to use it.
- You have to have a fairly powerful computer in order to run the software.
- It’s not cheap, and when you buy it you won’t be able to play all of your favorite movies until you’ve spent some time learning how to use it. There’s no way around this.
- if you want to create high quality videos with Filmic, then you will have to spend some time learning how to use it properly – or else your movies will not look good.
GRAMMARLY
A typing assistance website that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It can detect plagiarism and suggest replacements for errors
INSHOT
InShot is easily one of the first video editing apps that comes into everyone’s minds when we say video editing. It has found its audience amongst the plethora of video apps in the market because it is perfect for creating short movies and sharing with friends on social media.
Pros
- Inshot is simple to use because of its polished interface.
- It has a number of features and tools including stickers, filters, and transitions, including frame freezing.
- There is enough to enjoy in the app without paying a penny, and the premium plan starts at a mere $2.99. It also has a one-off subscription feature that will come in handy if you use the app regularly.
Cons
- Imported videos on InShot come with watermarks unless you have the premium plan.
- The app doesn’t allow one to zoom and pan across images.
- InShot’s export process is dated and complicated.
INSTAGRAM
Boasting over 1 billion monthly active users, Instagram is a social app that allows you to capture, edit and share photos and videos with the community. Your videos can be between 3 to 60 seconds long and you can tag locations, add real estate hashtags to increase visibility and even share them to other popular social networks like Facebook at the same time.
There’s also a built-in Stories feature that allows you to post 24-hour disappearing content. Meanwhile, Instagram Live allows you to connect with your followers in the moment. These features are great for behind-the-scenes footage of you preparing for a showing or participating in community events. Instagram is available on iOS and Android.
MAGISTO
Magisto extends beyond being just a video editing app. It can be classified as a video marketing platform with an omni channel distribution facility to use the created videos on social media platforms such as Instagram, Facebook, Youtube, Whatsapp, etc.
Pros
- Magisto uses artificial intelligence to detect faces, track motion, speech, and objects to analyze uploaded videos.
- It also automatically combines footage, audio, and text to create videos.
Cons
- Magisto’s editing tools are a bit limited. It does not allow you to save your work-in-progress projects to its cloud.
- The app’s AI limits the artistic choice of the editor and takes the overall aesthetics of the video into its own hands.
Create listing videos in minutes with your branding
Simply record or import your media from your phone
Animate your social media with 20+ real estate templates
PROMO
Promo is a video editing app that allows you to easily create real estate videos in minutes for various platforms including Instagram, Facebook, etc. To create a real estate video on Promo, simply select video/ photos, add your logo, and add text and stickers if required.
Pros
- Promo has an extensive library of video templates, stock videos, and photos that is a goldmine to real estate video editors.
- The video app’s customer support is unmatched and its instant support with chat helps in fixing minor problems quickly.
Cons
- Promo’s premium plan can feel pricey starting at $9/month.
- It demands a significant amount of time and dedication to understand the system and learn to use it.
RIPL
Create eye-catching animated videos for social media. The app lets you customize post designs, create collage and slideshow videos, share your videos to social media in seconds and track weekly engagement. The recommendations feature provides daily inspiration for what to post next if you’re stuck for ideas.
Use Ripl to create property listing videos, video ads, collage videos of community events and did-you-know and how-to videos. While Ripl is free, the Pro subscription unlocks features like scheduling, pro design, fonts and music library and exporting videos for use elsewhere.
Ripl is available on iOS and Android.
STREAM YARD for Live-Streaming
Perfect for recording podcasts
A professional live streaming and recording studio in your browser. Interview guests, brand your broadcast, and much more. Stream to Facebook, YouTube, LinkedIn, Twitter, Twitch and and other platforms. Your audience’s comments appear on the screen and you can customize with your own logos colors, and images.
A separate audio and video file is recorded on each user’s device. Even if someone has a weak connection, the recording’s wont’ be blurry or choppy.
VEED.iO
Record: Live stream and screen record.
Edit: Templates, resize, subtitles, stock video/music library, etc.
Save: Cloud storage workspace.
Collab: Add your team + add comments to the video for editing feedback.
Share: Share via URL, embed, email, download.
VEED.IO is easy-to-use and allows its users to edit videos with ease. At the same time, we’ve heard all praises about their customer service. Its simple and easy UI is one of the plus points that has been helping them gain traction and position the platform as one of the leading video applications in the market.
Working with a team? VEED.IO empowers team members to easily collaborate with each other by gathering feedback for edits. If you’re a real estate agent who’s looking for a video application for creating beginner-level real estate videos, VEED.IO is one of the platforms you should try.
VID TRIM
A powerful video-editing tool that also lets you organize all the videos on your Android thanks to its intuitive interface that’s perfectly adjusted to touch controls. You’ll find many different editing features, like the crop and fuse tools that let you clip a video snippet and join two different clips to create a new one. Other tools let you rotate the videos in any direction or apply different effects (similar to Instagram filters). You can also rename files and convert them to MP3 to listen to them on any music player.
VidTrim – Video Editor is a video editor that’s as powerful as it is simple. Although it takes up very little space (less than 20 megabytes), it still offers a good number of features.
YOODLI
Free communication coach: Personalized, private analytics on your visual, verbal, and vocal delivery. Uh, Um no more filler words you know what I mean? Records you as you practice videos and presentations. It points out where you could speak clearer and improves your eye contact and gestures.