This article was originally published via Inman Real Estate News on January 30, 2024. Recently, mortgage loan originators have been using the following phrases, along with others, to draw in reluctant buyers. It may be difficult to tell which of these are simply good advertising and which could be a potential pitfall in your marketing. […]
Archive | Loan Originators
For Brand New Realtors: Interview Questions to Ask Loan Originators
Newly licensed real estate brokers, here are some questions you can ask loan originators before deciding on who you should refer your home buyer clients. I recommend interviewing at least 3 licensed loan originators and maybe 1 registered loan originator who works for a depository bank. I recommend avoiding Wells Fargo at this time, due […]
Can a Loan Originator Pay an Assistant Directly?
Here’s a common question: Can a licensed loan originator pay an assistant directly (out of pocket) for work performed? For example, Licensed LO needs clerical work performed. For the sake of ease, we can break the clerical work into two scenarios, both legit: 1) Clerical work is being performed by a W-2 employee of the […]
Realtors: Please Stop Advertising Loan Programs
Another day, another Realtor advertising loan programs on The Facebook, The Twitter and The Snap Insta-whatever social media platform is hot right now, or old-school mailers and postcards, Realtors live and die by leads. Marketing 101 taught us that there are two things that sell products: Sex and fear. Out of those two, fear sells […]
What to do if you can’t pass the loan originator exam
As the only local, live course provider that offers the Loan Originator Pre-Licensing class in the greater Seattle area, I meet lots of people who are having problems passing the national loan originator exam. This blog post will provide suggestions on how to achieve your goal, but it might not be what you want to […]