Generations X and Y

4 Clock Hours
C-5768

Generation X is widely defined as those born between 1961 and 1981. Generation Y, the kids of the oldest Gen Xers, were born between 1981 and 2001. Current research from the Nat’l Assoc of Homebuilders indicates that 37 percent of Generation X intends to buy homes in the next two years, compared to just 13 percent of baby boomers and 6 percent of seniors.  Many opportunities exist for real estate agents and Realtors who would like to target Generations X and Y.  In this class we will understand how to better serve the needs of this new generation of home buyers and home sellers.
 
True or False?

Slacker Gen Xers live with their parents longer and therefore are not buying homes at the same age as their boomer parents.
 
Cynical Gen Xers can’t be influenced much by traditional real estate marketing efforts.
 
The major motivating factor for Gen X homebuyers is building wealth with home equity.
 
Pragmatic, disbelieving Gen Xers value detailed, written marketing
communications.

Entertain Generation Y with an off-the-wall slogan instead of going for the formal, traditional motto: Selling the American Dream.

Generation Y is very diverse and very tolerant of diversity.  Gen Y buyers actively seek multicultural and unique living situations.

Gen Y is okay with long term renting as long as they feel they are not being taken advantage of.

Are you sure?
Find out in this class designed to help dispel lingering stereotypes and myths about Generation X and Y.

Schedule of upcoming classes
 
“Dude, you totally sucked.  JUST KIDDING.  Very informative and the time went fast.”
Jimmy Pliego, John L. Scott Mercer Island

“Enlightening and thought provoking.  I enjoy thinking outside the box and this class gave me some good ideas for how to adjust my marketing.”
Patti Mueller, Windermere NE Kirkland

“Eye opening, entertaining, and enlightening. Sometimes a bit frightening. I would recommend this class for anyone over age 40.”

“I was excited to learn and glean from this class a clear understanding of this awesome generation and how I can fit in with their business needs. This class was great.”
Kathryn Mycon, Winderemere NE Kirkland

“My experience in this class:  Emotions! Mad, glad, sad…to…it’s all okay! I get it! Thanks; Great class.”
Joan Whittaker, Winderemere NE Kirkland
 
“This class was refreshing, stimulating, and enjoyable. I would recommend the class to fellow agents.”
Jerry Mooberry, Windermere NE Kirkland
 
“Today:  Mind-exploding.  Irreverence may pay!”
 
“My experience in class was eye-opening and mind-expanding. I not only learned more about Gen X, I learned more about myself! From, your baby boomer, Brigitte.”
Brigitte Pascutoi, John L Scott Bellevue
 
“The group case scenarios inspired me to think about Gen X as a group.”
Kim Bearse, Windermere Shoreline
 
“I hope to take advantage of so many great suggestions.  Everyone was so helpful and enthusiastic. I learned a lot about Generation X.” 
Loraine Behling-Krainess, John L. Scott, Bellevue

“Today’s Generation X class was very informative and interactive.  I also learned a little about myself today.”
Andy Ball, Windermere Alderwood

Schedule of upcoming classes