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Does a mortgage loan originator’s ‘date-the-rate’ advice constitute deceptive advertising?

This article was originally published via Inman Real Estate News on January 30, 2024. Recently, mortgage loan originators have been using the following phrases, along with others, to draw in reluctant buyers. It may be difficult to tell which of these are simply good advertising and which could be a potential pitfall in your marketing. […]

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Can a Loan Originator Pay an Assistant Directly?

Here’s a common question: Can a licensed loan originator pay an assistant directly (out of pocket) for work performed? For example, Licensed LO needs clerical work performed. For the sake of ease, we can break the clerical work into two scenarios, both legit: 1) Clerical work is being performed by a W-2 employee of the […]

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Realtors: Please Stop Advertising Loan Programs

Another day, another Realtor advertising loan programs on The Facebook, The Twitter and The Snap Insta-whatever social media platform is hot right now, or old-school mailers and postcards, Realtors live and die by leads. Marketing 101 taught us that there are two things that sell products: Sex and fear. Out of those two, fear sells […]

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